How do You use Lightroom – Alex McKnight

When: Wednesday February 23rd 2011. 6:00pm – 9:00pm

Where: International Academy of Design and Technology
5104 Eisenhower Blvd, Tampa, FL 33634

For this months meeting we are again asking, “How do you use Lightroom?”. This time we are calling on Lightroom Tampa Bay member and professional photographer, Alex Mcknight.

I have worked with Alex since he began using Lightroom to get control of thousands of images a few years ago.
Join us for what is sure to be an entertaining session with Alex as he explains how he uses Lightroom to maintain that control with collections in the Library and provides his clients with easy to use galleries from the Web module.

Alex makes his living by licensing his images to magazines, ad agencies and
corporations. He will tell you “This is not a hobby. I run a business“,
but…, Alex says,

“That doesn’t mean I take myself too seriously but I certainly take the business of photography very seriously.

I rarely work alone. I work with a team very talented people that help me make better images, and better choices. I share the workload, the experience and the credit.

I believe that when I work with others, it frees me to concentrate on my objectives: good light, good composition and most of all a good story. All the while, learning, cooperating and collaborating with my team (though sometimes that can be just one assistant).

In the last few years, this team has expanded dramatically to include consultants, copywriters, more designers, and more
opportunities to work with post production/retouchers. Expanding the team past the “shoot” has helped me in creating my new venture: Archiva Images.

I’m an optimistic realist that occasionally suffers from analysis paralysis. In other words, I expect good things from life but I know you have to work hard (and sometimes go outside your comfort zone) to make things happen for you. And I think too much – or maybe just over-think to the point that I don’t do anything. Because I don’t want to end on such a negative note, I’ll add I have a passion for the what I call “the problem solving business” of photography. I can’t see doing anything else.”

6:00 – 6:30 Announcements
6:30 – 8:15 Presentation
8:15 – 8:45 Q&A
8:45 – 9:00 Raffle Prizes

Please use the comments below to RSVP for this event. All attendees will get 1 entry to the grand prize drawing in June. Additional raffle tickets will be available for purchase.

Note: You must register on this site to use the comments.

18 Responses to How do You use Lightroom – Alex McKnight
  1. Scott Hime

    I will be attending

  2. Leslie Williams

    I will be there.

  3. Michael Sheehan

    Yep. Count me in. Looking forward to learning about collections, and other stuff.

  4. Brian Supple

    I’m plannint to attend!

  5. LeeBrand

    I would like to register for How do you use Lightroom on Feb 23rd.

    Lee Brand

  6. Keth Luke

    I’ll be there, looking forward to it…

  7. Carol Keller

    Sounds great. Looking forward to attending.

  8. Rob Livingston

    I plan on being there!

  9. Andrea Lypka

    I will be there!!!!

  10. Jose Cheito Garcia

    I will be there.

  11. keithwinn

    Count me in! Keith

  12. Dennis Ramos

    I’ll be attending this! ( .◡‿◡.)

  13. Beth McNabb

    Ooooh, I wish I could because I really need this one! But I am unavailable on Wednesdays. : (

    Any possibility of recording it?

    Have a great one!

  14. Lee Melvin

    Please count me in for this event.


    • Brenda Knoll

      New to this group.
      I there a charge for this event?

      • David A Rogers

        There is no charge for the event.

  15. Alex McKnight

    I will be there! I can’t wait!